Welcome! The Loveland Urban Renewal Authority (LURA) was established by the City Council in July 2002. LURA is responsible for conducting urban revitalization activities in Downtown Loveland. Under state law, LURA is charged with eliminating and preventing blighted areas. Revitalization of Downtown Loveland is the primary focus of LURA, however, state law allows the City to focus urban renewal activities in other qualifying areas of the community as needs arise.
LURA carries out its mandate by fostering public-private partnerships and joint-venture developments. LURA has a unique array of revitalization tools at its disposal, and works in collaboration with elected officials, city administrators, private developers and financing sources, as well as the community.