Public Improvement & Retail Sales Fee Information
The Public Improvement (PIF) and the Retail Sales Fee (RSF) are fees that are collected by retailers within The Promenade Shops, Centerra Marketplace, and the Centerra Motorplex. These fees are used to finance a portion of the cost for the public improvements surrounding these areas.
The PIF is 1.25% on all sale transactions that incur the City of Loveland sales tax. The RSF is 1.0% on all sales transactions that incur the City of Loveland sales tax (auto sales are exempt from collecting the RSF). The PIF and RSF are specifically fees and are NOT sales tax; therefore, the PIF and RSF becomes a part of the overall cost of the sale and is subject to sales tax.
The City of Loveland on behalf of the Centerra Public Improvement Collection Corporation; Centerra Retail Sales Fee Corporation, and the G & I VI Promenade LLC will collect both the PIF and RSF.
In addition, the City of Loveland agreed to reduce the city sales tax rate within these areas, from 3.0% to 1.75%.
For more information regarding these fees please contact the Revenue & Licensing Agent at
- PIF 1.25% Yellow Form
- Centerra RSF Green Return (West Side of I-25)
- Promenade RSF Pink Return (East Side of I-25)
- 1.75% Sales Tax Return
To ease the financial burden that Loveland businesses encounter during the COVID-19 pandemic, the City has extended the due dates for the sales tax returns that were scheduled to be due on March 20th and April 20th to June 1, 2020. No late fees will be assessed.
The fee returns for those retailers located in the Centerra Market Place and the Promenade Shops will also be extended to June 1st.